FratFiles

• Save Paper

Tobacco Advertising Makes Young People Their Chief Target


Everyday 3,000 children start smoking, most them between the ages of 10 and
18. These kids account for 90 percent of all new smokers. In fact, 90 percent of
all adult smokers said that they first lit up as teenagers (Roberts). These
statistics clearly show that young people are the prime target in the tobacco
wars. The cigarette manufacturers may deny it, but advertising and promotion
play a vital part in making these facts a reality (Roberts).
The kings of these media ploys are Marlboro and Camel. Marlboro uses a
fictional western character called The Marlboro Man, while Camel uses Joe Camel,
a high-rolling, swinging cartoon character. Joe Camel, the "smooth character"
from R.J. Reynolds, who is shown as a dromedary with complete style has been
attacked by many Tobacco-Free Kids organizations as a major influence on the
children of America. Dr. Lonnie Bristow, AMA (American Medical Association)
spokesman, remarks......

View the rest of this paper...

Approximate Word Count: 726
Approximate Pages: 3 (250 words per double-spaced page)

Similar Essays

1. Tobacco Advertising Makes Young People Their Chief Target
   

   Tobacco Advertising Makes Young People Their Chief Target Tobacco Advertising Makes Young People Their Chief Target Everyday 3,000 children start smoking, most them between the

2. Teen Smoking
   

   Advertising and its dangerous effects on young people. Tobacco Advertising Makes Young People Their Chief Target Everyday 3,000 children start smoking, most them between the

3. Tobacco Advertising &Amp; Its Dangeroues Effects On Young People
   

   Advertising and its dangerous effects on young people. Tobacco Advertising Makes Young People Their Chief Target Everyday 3,000 children start smoking, most them between the

4. Philip Morris Csr
   

   to start smoking. Although, it is publicly awkward - even illegal - the corporations target teens. 1.5 Lines of Defense7 Even though, smoking causes death and diseases, the

5. Drugs
   

   ultimately decrease their risks for disease. Young men are at highest risk for using tobacco products but the incidence in women is increasing. Smokeless tobacco use patterns are