Marketing Plan - Microfreeze
Executive Summary
The reverse microwave market is a newly forming market, and our new product the Microfreeze hopes to grab a 5% market share in our first year. There have been certain trends in the current microwave market, and since our product is so similar to the microwave, we hope to use these trends for our success. Our competition is going to be from the already large corporations and microwave producers such as GE, Sharp, Panasonic, Emerson, and Kenmore (www.mysimon.com). As a newly forming company with a brand new product, it can be looked at in two different ways. First, that we are small and inexperienced and are almost sure to flop, or second, that we are small have done large amounts of market research, and have the ability to satisfy the customer and move more quickly with the growing trends than the large corporations can. This marketing plan for the newest kitchen appliance, the reverse microwave, or what we have titled the Microfreeze, will take an......
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Approximate Word Count: 2700
Approximate Pages: 11 (250 words per double-spaced page)
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Marketing Plan - Microfreeze
Marketing Plan - Microfreeze. Executive Summary The reverse microwave market
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