"Organizational Frame Bending: Principles For Managing Reorientation,"
Review of Article: "Organizational frame bending: Principles for managing reorientation," pp. 203-219
Case Analysis: "Marconi plc (A)," pp.184-203
Table of Contents- Article Review: "Organizational frame bending; Principles for managing reorientation"
Question: How do firms administer organizational change using frame bending and long-term organizational reorientation?
Major Themes:
Large-scale organizational change
Differentiating among various types of organizational change
The concept of frame bending
Support of Themes:
Types of change: Tuning, adaptation, reorientation, and re-creation
Principles of effective frame bending
Critical Evaluation:
The main focus of this article is large organizations dealing with managing large-scale planned change. The whole notion of planned organizational change is not new but over the years different attempts have been made to effectively deal with this problem. Planned organizational change is typically initiated by......
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Approximate Word Count: 1914
Approximate Pages: 8 (250 words per double-spaced page)
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