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The social networking giant, MySpace.com, has commanded the attention of over 150 million Americans since its birth in July of 2003. Despite still being in its infancy, the Santa Monica-based Corporation boasts being ranked as the third most popular website in all of the United States, and standing as the sixth most popular website in any language (Wikipedia, 2007). BusinessWeek featured an article centered around MySpace on February 16, 2007 titled MySpace faces stiff competition in Japan. The article announces MySpace's entry into the Japanese Internet social networking market. There are however, as the title suggests, several barriers to an effortless entry into the potentially valuable Japanese market.
With the extension of their domestic services abroad, MySpace faces the massive threat of Japan's top social networking site, the "8-million-strong" Mixi. Mixi provides a platform for "peaceful communication" that caters to the Japanese collectivist tradition whereby one's......

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Approximate Word Count: 1146
Approximate Pages: 5 (250 words per double-spaced page)

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