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Flipping through the pages of Glamour you are bombarded with advertisements geared for selling things such as make-up, clothes, underwear, and so on. What you see is a cultural pattern, beautiful woman after beautiful woman, representing some product selling that product, but more importantly selling that product's image. Upon coming across this advertisement (which was the first in a series of similar ones for the same company) I noticed something different, something that was being said that was a little askew from the other advertisements in the magazine. Granted the advertisement is still selling an image, but what this company, Esprit, is selling is something that is obviously trying to be different from the rest. At first glance the advertisement's connotations did not fit into the code we have for femininity, a code exploited by other advertisements.
The first thing I noticed looking at this advertisement is how my eyes were drawn to hers. In the picture there is denoted a......

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Approximate Word Count: 939
Approximate Pages: 4 (250 words per double-spaced page)

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