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Good to Great: Book Review

This book is one of those rare finds that just makes sense. It not only reveals core principles that most companies should follow to be successful. It also relays those same principles to how individuals can be successful in their personal lives. It follows the premise on why just be good at what you do when you can be great at what you do. This is an intriguing concept due to the fact that most companies mostly concentrate one the bottom line instead of actually putting out a product or offering a service that would stand the test of time. This report will summarize on how Jim Collins (author of Good to Great) and his research team over a five-year time period, analyzed twenty-eight companies to determine the reason why some of them made the leap to greatness and why others did not.(8)
One of the major reasons why Jim Collins decided to do the research for this project is that he felt that Good was the Enemy of Great. (7) What that this term......

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Approximate Word Count: 889
Approximate Pages: 4 (250 words per double-spaced page)

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