The Clorox Co. Company Analysis
On May 3rd, 1913, five California entrepreneurs set out to invest in the first American commercial-scale bleach factory. Edward Hughes, Charles Husband, William Hussey, Rufus Myers, and Archibald Taft each invested $100 on the start of the bleach factory, which was to be located in Oakland, California on the east side of the San-Francisco Bay. Later that year the company acquired its first plant site in Oakland, paying $3,000 (The Clorox Co. Website) for it. In 1914, the name Clorox was suggested by an engineer for an equipment supplier, Abel M. Hamblet. The name was derived from "chlorine" and "sodium hydroxide," the two active ingredients in the bleach. Hamblet also drew a rough sketch of a diamond with Clorox written in the center and the words liquid, bleach, cleanser, and germicide surrounding it. This design was later registered by the founders as the company trademark. Clorox became known as not only a single product, but also as the company's main brand and the......
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