Steel Doors Tech. Situational Analysis
Situational Analysis
Steel Door Technologies, Inc. (SDT) is experiencing growing pains. This privately held corporation is regionally based and moderately sized. SDT has recorded sales gains in each of the past ten years that exceeded the industry growth rate and have added 50 dealers in the past decade. This growth has catapulted SDT to the brink of becoming a large corporation with an ever increasing geographical footprint. On one hand, SDT has enjoyed a better than average growth rate. However, on the other hand, they have neglected to grow their manufacturing and distribution infrastructure to maintain a competitive position within the larger market place they have grown into. In order to increase its buying position with suppliers, senior executives believe that SDT has to attain a larger critical mass of sales volume.
SDT manufactures and sells steel garage doors to the residential and commercial markets. The doors are sold through a distribution chain of 350......
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Approximate Word Count: 1528
Approximate Pages: 7 (250 words per double-spaced page)
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