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B2C vs. B2B Marketing Differences
Business-to-business and business-to-consumer electronic commerce models approach marketing strategies differently. Marketing strategies and tactics are important to maximizing the marketing capabilities of an organization to the targeted market. The marketing approach for business-to-business is based on building relationships. While the marketing approach for business-to-consumer is much more aggressive. Although business-to-business and business-to-consumer have different marketing strategies, but they both have a common goal; convert prospects into customers.
The American Marketing Association defines marketing as, ¡§Marketing is an organizational function and set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.¡¨(Wikipedia). Marketing is a complex process that requires several steps to accomplish the overall......

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Approximate Word Count: 974
Approximate Pages: 4 (250 words per double-spaced page)

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