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This is one of my favorite stories to tell technology consulting businesses who want to market more effectively. It's a mainstay in my seminars because it illustrates such a critical marketing point -- one every business should be reminded of. Frequently.

I have included a transcription here, and I believe you'll enjoy it. (For the original account this is based on, read Michael Dell's "Direct From Dell" ... an absolutely fantastic book for marketing strategies, entrepreneurial inspiration, and more.)

Most people don't know that one the key marketing strategies that has made Dell Computer so unbelievably successful had nothing to do with the computer business. Dell actually discovered it as a 12-year old kid in Houston, during one of their hot, sweltering, humid, and disgusting summers. (No offense to anyone in Houston, I'm just not a big fan of hot, humid summers.) Anyway, he decided one summer to be a paper boy. He wanted to make some extra money, and, as an entrepreneurial......

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