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Subject focus: The paper should be in APA format.

Bristol Biomedical - Bristol is a small, 50 person medical device company in Seattle, WA that has invented a new x-ray machine inexpensive enough and easy enough to use that it can be used in a doctor's office. The company has allocated $150,000 to hire a sales force and implement a marketing plan to let doctors know this product is available for their clients, and to generate enough sales to go nationwide next year.

1200 to 1500 words (plus references):
Research - become familiar with the demographic distribution of the target market, competitive websites, industry associations, industry trends, localized financial trends, etc. Be sure to list all of your references on a separate "References" page at the end of your paper.
Product/Service Overview - Write an overview of the product or service as seen through your eyes.
SWOT - Conduct a comprehensive internal and external environmental analysis, based on what you found out......

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Approximate Word Count: 377
Approximate Pages: 2 (250 words per double-spaced page)

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