Jetblue Airlines
JETBLUE AIRLINES
OCTOBER 2006
JetBlue started their business in a positive approach, by ensuring the main elements were in place prior to starting operations. Compared to JetBlue's counterparts that started up their airlines in the 1980's and 1990's, JetBlue began with a highly experienced senior management team, dedicated core values, and plenty of capital to ride out the low times.
JetBlue's strengths and opportunities compared to the industry are:
Strength & Opportunities:
Highly experienced leadership team
Above industry level wage compensation and benefits
Customized employee compensation packages
Fun, caring work environment
Weaknesses & Threats:
As with any new startup companies, the unknown syndrome
Will they attract the right people' to work and will they attract enough business
Will the economy take a turn for the worse, such as fuel prices rocketing out of control
Will the employees automatically ask for the unions to......
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