Stealth Marketing
* Stealth marketing (also known as undercover marketing) is an unconventional strategy used to attract consumers, using "under the radar" promotional tactics that essentially go unnoticed by your non-target audience, as well as your competition.
Undercover marketing tactics can be varied. Some examples include the hiring of models to be seen drinking a particular new beverage at a bar, or using "tourists" to ask someone to take their picture, and then explaining the benefits of the new camera they are using. OnPoint can conduct almost any stealth marketing activity; the possibilities are only limited by imagination.
http://www.onpoint-marketing.com/stealth-marketing.htm 3/19
* Favorable communication that is transmitted from a satisfied customer, word of mouth marketing is used to promote a product or service to a family member, friend, co-worker, acquaintance, or anyone else who may be a prospective customer for the same product or service.
The elements of an effective......
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