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Bellsouth

BellSouth Corporation was formed in 1983 and employs about 63,000 people. The company has revenue of 20.5 billion, 40% of which came from Cingular Wireless. Their main goals are to provide the best telecommunication services to their customers. Its business strategy had three parts: to provide premium local service in the Southeast, to maintain its substantial wireless communications business across the rest of the country, and to continue to expand into the booming Latin American communications market (BellSouth Corporation, 1999).
Before the AT&T merger, BellSouth has had a major decline in net income which resulted in job cuts for many employees. This decrease of income is a result of competition due to a low demand in residential and small business lines from independent startup telephone companies that was created by the 1996 Telecommunications Act. The competition in the local phone market finally undid some of the regulation that the company had long lobbied......

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Approximate Word Count: 1100
Approximate Pages: 5 (250 words per double-spaced page)

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