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Running head: MARKETING COMPARISONS

Marketing Comparisons
Carl Stange
University of Phoenix
E-Business
EBUS/400
Doug Martin, MBA, CISA
March 17, 2007

Marketing Comparisons
Marketing is a significant aspect within the world of business. The consideration of marketing is of such value that in the words of Philip Kotler, "Marketing takes a day to learn. Unfortunately, it takes a lifetime to master." This fact is no different in the realm of ebusiness. There are dissimilarities in the application of marketing in the business to consumer and the business-to-business scenarios. The concentration of this research will be spent on these divergent functions of marketing.
Much of the popular press has given increased attention to the business to consumer Web sites. On the contrary, business-to-business sites are conducting even more activity. The business-to-business sites are changing the supplier-customer relationship in profound ways. Firms are using business-to-business......

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Approximate Word Count: 1003
Approximate Pages: 5 (250 words per double-spaced page)

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