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Lone Star Stone
Geo-Stone

June 9, 2006



Executive Summary


For over 20 years, Lone Star Stone has provided natural stone veneers to developers and designers at competitive prices. Lone Star Stone has formatted its brand image and personality so that it is now the "premier supplier of manufactured stone veneers" to developers, contractors, and designers. Now, Lone Star Stone is on the verge of launching Geo-Stone, a new consumer product for the Do-It-Yourself and home-improvement fans. The name Geo-Stone was chosen to capture the purity of the natural, reformed stone veneer.
Lone Star needs to promote several messages when introducing the Geo-Stone product. The single most important message that needs to be communicated is fact that natural stone is used to manufacture the product. Lone Star wants to promote a quality product that consumers can buy and install proudly. Other messages that need to be instigated are Geo-Stone's ease of usage with no need for......

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Approximate Word Count: 2174
Approximate Pages: 9 (250 words per double-spaced page)

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