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Starbucks

I. Brief Background
Starbucks Coffee is North America\'s leading roaster and retailer of specialty coffees. The company\'s objective is to establish Starbucks as the most recognized and respected brand of coffee in the world. To achieve this goal, the company will continue to rapidly expand its retail operations and selectively pursue other opportunities to leverage and grow the Starbucks brand through the introduction of new products and the development of new distribution channels.
With a stable business in North America, Starbucks plans on extensively expanding abroad. Starbucks’ international strategy is to utilize two expansion strategies – licensing and joint venture partnerships. The success of expanding into foreign markets is dependent on Starbucks’ ability to find the right local partners to negotiate local regulations and other country-specific issues.

II. Define the Problems
Major
Starbucks plans to continue to expand its retail operations rapidly in two ways:
•......


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Approximate Word Count: 596
Approximate Pages: 3 (250 words per double-spaced page)

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