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Executive Summary

Metamorphosis is a retail store that specializes in chic and trendy furniture. The store offers a large merchandise assortment designed to furnish a dorm, apartment, or a house. The destination store offers services such as: free shipping and the ability to coordinate colors and room themes. An advantage of the store set-up is the consumers' ability to see the furniture displayed and having the furniture available for the sale immediately.

Market research shows an increase in furniture sales for 2006. The marketing objective is to aggressively sustain continued growth through execution of the communication mix and marketing strategy.

Mission Statement:

We focus on providing the services/supplies that will give
affordable style, comfort and peace of mind to students and their
parents while helping ease the students' transition from home to living
on their own in the college environment. Since going to college requires
lots of moving around, we......

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Approximate Word Count: 3643
Approximate Pages: 15 (250 words per double-spaced page)

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