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Riordan Manufacturing is an industry leader in the manufacturing of plastic injection molding. Currently, Riordan Manufacturing employs 550 people and has annual earnings of nearly $46 million. Their parent company, Riordan Industries, exceeds $1 billion dollars per year in revenue. Currently, Riordan markets their products predominately in the United States but are in the process of developing an International marketing campaign for several countries in Europe with an emphasis on Germany. Ethical business practices need to be a part of the marketing strategy implemented. According to Lizabeth England, of the English Teaching Forum, there are 3 groups of people whose viewpoints need to be considered for the marketing campaign: the company, the industry, and society. (England)
The first group people to consider are the employees of Riordan Manufacturing. It is very important that decisions made within the company are done in a manor that is fair and have a positive impact on......

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Approximate Word Count: 778
Approximate Pages: 4 (250 words per double-spaced page)

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