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Introduction:

This paper is a case study of Nike Inc. I will give a brief overview of the history, products, company goals, company challenges, financial report and sourcing strategies. My main sources of information are internet databases, company annual reports, and financial articles.

Company Overview: Nike

Nike incorporated, the world's leading designer and marketer of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities, was formed in Oregon in 1968 as the successor to a partnership organized in 1964. This partnership was formed when Philip Knight, who had just graduated for Stanford with a degree in business, contacted Bill Bowerman, his track coach at the University of Oregon, about starting a company to sell well- designed running shoes made in Japan. The company did well, and in 1972 began to produce its own shoes and market them under the Nike name. The success of the shoes and the running......

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Approximate Word Count: 1524
Approximate Pages: 7 (250 words per double-spaced page)

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