Marketing Information Systems
In looking at the different marketing information systems, one can only marvel at the thoroughness of companies and the information it collects. Marketing information systems are people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers (Armstrong & Kotler, 2007). This can optimize your sales, and if done right, can help monitor changes, patterns, and wants of consumers.
Information is king, in the land of marketing. Information can help even the smallest problem, by monitoring habits of buyers and looking at patterns in consumer buying. One company who stands out over all the others is AC Nielsen. If you talk about marketing information systems, you can't discuss this without mentioning AC Nielsen. The AC Nielsen corporation provides supermarket scanner data on sales, market share, and retail prices; data on household purchasing; and data on television audiences (Armstrong &......
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