Value Chain
"LEADERSHIP," writes the historian James MacGregor Burns, "is one of the most observed and least understood phenomena on earth." Indeed, there are untold volumes on leadership. Why, then, bother to write still another book about it? Because, although ours is a business dominated society, we have so little detailed discussion of business leadership. There are business chronicles, stories of great corporations and their achievements, some exposés, and other vehicles of self-justification. There are descriptions of ends attained, of outcomes. There are news reports of spectacular executive success. But nowhere is there specific documentation of the characteristic behavior of business leaders. Nor is it easy to define what a business leader is. The business world is an arena for achievers. Some are great financial manipulators. Some are spectacular marketeers. Some are technical innovators. Some build and rebuild communities. Are they leaders? They are executives, perhaps, but not......
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