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Table of Contents
Particulars Pages
1. Executive summary 1
1.1 Introduction 2
2. Company Background 3
2.1 The growth of IKEA 3
2.2 IKEA Malaysia company's strategy 4
3. New Delhi's Background 5
3.1 New entry strategy 5
3.2 The international business 6
3.3 The market screening 6
3.4 New Delhi's economy 7
* Figure 1: International Business Model 8
* Figure 2: The Tribune, Chandigrah, India- Budget Highlights 2006 – 07 9
4. Barriers of Entry 10
4.1 Culture and beliefs 10
4.2 Pricing 10
4.3 Environment barrier causes 11
5. Recommendations 12
* Figure 3: The Global Strategic Planning Process 13
6. Conclusion 14
7. References 15
* IKEA's Overview 16-17




1. Executive Summary
First of all, the assignment that is about International Business. The research and task which was given is an intention to expand the largest furniture company that is IKEA in Malaysia to New Delhi, India.
IKEA was one of the biggest furniture manufacturers in......

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Approximate Word Count: 3851
Approximate Pages: 16 (250 words per double-spaced page)

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