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Taking Sides Avon

Taking Sides Case Analysis- Avon Products, Inc.
Learning Team B
Strategy Formulation and Implementation
MGT 578

Taking Sides Case Analysis- Avon Products, Inc.
Introduction
Avon is a company for women and is the world's leader in direct selling of beauty and cosmetic related products. For over 115 years Avon has experienced tremendous success through its direct selling technique and the worldwide recognition of its brand name (Pearce & Robinson, 2006). Faced with the strategic decision of developing more growth for Avon, Andrea Jung, president and CEO of Avon since 1999, wants to partner with JC Penny and Sears to provide a greater distribution channel for Avon. It is a difficult decision, because Avon is known for its direct selling method that provides convenience and allows the representatives to build a relationship with its customers. On the other hand, providing Avon products in department stores could possibly open up a whole new......


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Approximate Word Count: 945
Approximate Pages: 4 (250 words per double-spaced page)

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