Unethical Practices In Marketing To Children
Unethical Practices in Marketing to Children
When I was a child, my famous answer to the inevitable "What do you want to be when you grow up" question was "a teacher". My brother wanted to be a race car driver and my cousin an actress. Years ago, I would ask the same question and they would usually tend similar responses. Times have changed, however. More and more, children have adapted to the arguably unsettling reality of dollar awareness and when the famous question is raised, the more likely answer these days is "to make money". (Clay 1) Disconcerting as it may be, we have clearly entered into a new way of life, where materialism has penetrated even the innocent aspirations of a child. It is no secret that that child is now the biggest target of companies who are spending billions of dollars a year to promote their products. Obviously, they are succeeding. It is impossible to turn on the television without seeing a myriad of commercials aimed at the younger......
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