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Running Header: Definition of Marketing

The Definition of Marketing
{Name}
{Course Name}
{School Name}
{Professor's Name}
February 28, 2007

Marketing is a term that is used frequently. Generally, it is thought of as how a company advertises and sells their products or services, but upon reading several sources during the research phase of creating this paper, it was found that there are many more elements involved in marketing. Marketing goes way beyond advertising and selling; it is a focal point of a company that drives the direction the company takes.
According to Perreault, there are two definitions for marketing. The definition for micro-marketing was stated as the performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client (Perreault, 2004). This is different than the definition provided for macro-marketing......

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Approximate Word Count: 1603
Approximate Pages: 7 (250 words per double-spaced page)

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