Ads In Context
Advertisements in Context
Almost everyone has a favorite show they like to watch at least once a week, or nightly, or whatever the case. We sit down with a snack in the most comfortable place we can find and prepare for a good half an hour or hour's worth of entertainment. Sounds like a good time, except for the only downer: advertisements. When those commercials breaks come on, suddenly heading to the bathroom or refilling your drink seems like a good course of action, because they are interrupting the program. Commercials are largely disregarded as irrelevant junk and people just trying to sell you things you really do not want, but is it possible that these advertisers go a little deeper than you think? A look at the context in which these commercials are placed can lend some insight on this matter.
The evening news is a prime opportunity for advertisers, for a number of reasons. One must examine several factors. The first is the audience that the news holds. A......
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