Comparing Japan And American Food Markets
Comparing Japan and American Food Markets
The Japanese Market has become vital to the U.S. Economy. Japan is the
number one export market for the United States. In 1993, Japan accounted for
37.6 percent of the total growth in U.S. value-added exports.
U.S. food products, in particular, are a huge market in Japan. American
agricultural exports to Japan in 1993 were $8.7 billion. About one-third of
Japanese agricultural imports come from the United States. However, there is
sometimes a mixed reception in Japan regarding products from the United States.
Japanese, on one hand, wish to do things "American" ever since the Second World
War. But, on the other hand, U.S. products are perceived as less sophisticated
than Japanese and European food products, in product formulation or packaging.
Also, U.S. products are considered not as safe as domestics ones, due to the use
of pesticides and chemical additives and the partiality of the Japanese consumer
to purchase Japanese items.......
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Approximate Word Count: 815
Approximate Pages: 4 (250 words per double-spaced page)
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