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E-Retailing

A MODEL FOR EVALUATING B2C E-COMMERCE WEBSITES:
APPLICATION IN THE CD E-RETAILING INDUSTRY IN
BRAZIL
Oliveira, Luiz Cláudio B., Brazilian School of Public and Business Administration – Getulio
Vargas Foundation, Praia de Botafogo 190, Room 526, 22250-900, Rio de Janeiro, Brazil,
lcolive@domain.com.br
Joia, Luiz Antonio, Brazilian School of Public and Business Administration – Getulio Vargas
Foundation and Rio de Janeiro State University, Praia de Botafogo 190, Room 526, 22250-
900, Rio de Janeiro, Brazil, luizjoia@fgv.br
Abstract
The scope of this research is to develop and test a model for evaluating B2C e-commerce websites
quantitatively. Consequently, this study seeks to investigate the relationship between the website
interface of B2C e-commerce and virtual customer behavior, emphasizing the purchasing attitude and
intention. The objective of this paper is, therefore, to research which features of a virtual store
effectively influence the user purchasing process......


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Approximate Word Count: 5724
Approximate Pages: 23 (250 words per double-spaced page)

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