Southwest Airlines Case Analysis
Comprehensive Case Analysis
Southwest Airlines:
What¡¦s Next?
April 11, 2000
They Took a Great Idea and Made It Fly
Southwest Airlines Company is a domestic airline that provides primarily short-haul, high-frequency, point-point, low-fare service to 53 airports in 52 cities in26 states throughout the United States. Southwest focuses primarily on point-to-point service, providing more direct nonstop routes for short-haul customers and, therefore, minimizing connections, delays and total trip time. The company¡¦s average trip length is 441 miles with an average flight time of approximately one-hour.
It was Rollin King¡¦s and Herb Kelleher¡¦s vision to start an airline that with a mission to get its passengers to their destinations when they want to get there, on time, and to provide this service at the lowest fare possible. On February 40, 1968 the Texas Aeronautical Commission approved Herb Kelleher and Rollin King¡¦s plans for Air Southwest Company to......
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