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Imc And Marketing Comparison

IMC and Marketing Comparison
In today's competitive, fast paced world businesses agree that Integrated Marketing Communications (IMC) is vital to success. But what is IMC? This is a question with several answers. It can be defined as: "The coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost" (Clow, 2004). Medill Integrated Marketing Communications program at Northwestern University describes it as "the management of all organizational communications that builds positive relationships with potential customers and stakeholders, including employees, legislators, the media, the financial community, and other segments of the public" (medill, 2004). Both definitions show that the customer is the center of all IMC plans. Though the customer is the focus in traditional marketing plans, IMC takes the process further. With ever......


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Approximate Word Count: 926
Approximate Pages: 4 (250 words per double-spaced page)

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