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Executive Summary
The Winthrop University Marketing Research class has been given the task of measuring student's knowledge, awareness, and perception of credit. Our team, in particular, is responsible for measuring the undergraduate population's awareness of credit. This objective was met by conducting quantitative research. A survey of 25 questions was administered to 150 students who fit the target profile: undergraduate students not currently enrolled in the marketing research course. The survey data was coded and then analyzed using the SPSS program. The research conclusions were obtained by interpreting the analyzed data.

The research conclusions profile the respondents as sophomore females, between the ages of 18-20 years old. Most were either Caucasian or African American, and the majority of respondents were also employed.

Respondents realize the importance of credit, yet seem to lack interest in it at this time. However, the findings report that they are not......

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Approximate Word Count: 2533
Approximate Pages: 11 (250 words per double-spaced page)

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