De Beers
INTRODUCTION
Advanced Micro Devices (AMD) was founded on May 1, 1969 by Jerry Sanders and seven of his friends in the living room of one of the co-founders. Based on the company's corporate website, www.amd.com, AMD describes itself as "a customer-centric innovation company, focused on best meeting the needs of leading computing, wireless, and consumer electronics companies to help them deliver high-performance, energy-efficient and visually realistic solutions."
After 30 years of innovating and leading the company, Sanders made room for Hector Ruiz to assume the position of CEO in 2002. During Ruiz's reign in power, AMD saw many successes, specifically through its 2003-released 64-bit microprocessor, Opteron. The Opteron received much praise and business primarily due to the fact that its updated technology did not require software upgrades unlike its primary competitor, the Intel Itanium 2. With the help of the Opteron, AMD was quickly emerging out of Intel's shadow.......
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Approximate Word Count: 3279
Approximate Pages: 14 (250 words per double-spaced page)
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