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Interflora's e - commerce


Outline

A. Presentation

I- Presentation of the Interflora company and its delivery organization through its network
a) Presentation of the Interflora company
b) How it works?

II- Presentation of the Problematic

B. Strategic Marketing Planning Process

I- External and Internal Analysis
a) External Analysis
b) Internal Analysis

II- SWOT Analysis
a) Opportunities
b) Threats
c) Strengths
d) Weaknesses

III- Future Objectives
a) Why is the E-commerce environment attractive for Interflora?
b) Future Objectives

IV- E-Marketing Strategy

V- E-Marketing Plan
a) Product
b) E-Pricing
c) E-Distribution
d) E-Promotion

C. Recommendations and Conclusions

I- Recommendations

II- Conclusions

A. Presentation

Our study will focus on the French market. But of course, the Interflora French website will have interface with all others Interflora websites through the world, so as to insure global deliveries.

I-......

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Approximate Word Count: 7785
Approximate Pages: 32 (250 words per double-spaced page)

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