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Starbucks

Starbucks was once small, single coffee shop located in Seattle, Washington, it opened in 1971. Eleven years later, a man named Howard Schulz joined Starbucks as director of retail operations and marketing. Schulz convinces Starbucks to use the coffeehouse concept in downtown Seattle which proved extremely profitable. In the years following Howard Schulz opened his own coffeehouse named Il Giornale serving Starbucks coffee. In 1987 with the backing of investors, Il Giornale acquires Starbucks assets and changes its name to what we know now as ¡§Starbucks¡¨.
In 1987, Starbucks offered full health benefits to all of their employee¡¦s, part-time and full-time. This is a huge factor in keeping its employees satisfied which in turn leads to excellent customer service. Another small thing that Starbucks does to promote happy workers is referring to their employees as ¡§partners¡¨ not employees. This gives a greater feeling of importance in the company. Along with the full......

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Approximate Word Count: 395
Approximate Pages: 2 (250 words per double-spaced page)

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