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Colgate=s Distasteful Toothpaste

Colgate is a very well known company in the United States remembered for its toothpaste. It not only specializes in personal care but in household care as well. The New York based company also included Ajax, Fab, and Hill pet foods.
Even though Colgate is one of the largest toothpaste brands in United States, they still have to be careful about the decisions they make overseas. Colgate is well known in other countries such as Australia, Latin America, Canada, France, and Germany, but the its partnership with Hawley and Hazel in Asia was almost its downfall. The partnership was doing very well at first as they had double-digit millions in annual sales, but that was only the beginning. Hawley and Hazel=s key product was ADarkie@ toothpaste. The maker of this product came up with this name by traveling to the United States and falling in love with a very well known black-faced entertainer (a white person with black makeup on his face), named Al......

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Approximate Word Count: 769
Approximate Pages: 4 (250 words per double-spaced page)

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