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Media

Media and Gender Stereotyping

Marla McConnell

As media becomes an ever more powerful force in shaping the world's perception of itself, an individual's struggle to maintain a unique identity and self-understanding apart from media influence becomes increasingly difficult. Damaging to the idea of the self are the racial, gendered, and class-based stereotypes (always artificial and frequently physically, fiscally, and emotionally unattainable), which are broadly perpetuated and, because of their persistence, are apparently not broadly questioned. The prevalence and power of gender (especially female) stereotypes in the media are addressed in this paper.
Heightened public awareness of both the existence of and potential damage caused by these stereotypes is essential if they are to be eliminated. Frequently, though, they are difficult to combat and even to identify because of the ways in which they are presented. Overwhelming amounts of time and energy are devoted to uplifting......


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Approximate Word Count: 1028
Approximate Pages: 5 (250 words per double-spaced page)

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