Key Success Factors
Scale and Scope at Citigroup
Revised: August 28, 2002
Citigroup Chairman and CEO Sanford "Sandy" Weill reflected on a long, successful
career in which he built one of the built one of the largest and most profitable financial
service companies in the world. His strategy had always been growth through
acquisition, consistently increasing his firm's size, product scope, and geographic range.
But now he wondered: Should he continue to expand, or should he follow the lead of
many of his competitors and focus on Citigroup's most successful businesses?
Citigroup and Its Precursors
Citigroup, with its coveted single-letter ticker symbol C, is the result of the 1998 merger
of Citicorp and the Travelers Group. The merger broke new ground in combining
commercial banking, investment banking, and insurance under one roof for the first time
in the US since federal legislation forced their separation in the 1930s.
Citicorp was incorporated as the City Bank of New York in 1812, became......
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Approximate Word Count: 2154
Approximate Pages: 9 (250 words per double-spaced page)
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Key Success Factors
key success factors. Scale and Scope at Citigroup Revised: August 28, 2002
Citigroup Chairman and CEO Sanford "Sandy" Weill reflected ...
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