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Online Shopping Vs. In Store Shopping

Introduction

As they do offline, consumers shop online for both goal-oriented and experiential reasons; in short, they shop to acquire items, and they shop to shop. However, goal-oriented motives are more common among online shoppers than are experiential motives. Importantly, consumers report that shopping online results in a substantially increased sense of freedom and control as compared to offline shopping. Importantly, consumers report that shopping online results in a substantially increased sense of freedom and control as compared to offline shopping.

Managerial Summary

We learned a lot by doing this experiment. When you set out to try to find the trends of students, it's not an easy task. We had to carefully decide which measures to take in order to test our hypothesis that students prefer to shop online only for textbooks and not personal items. We chose to go about doing this because we feel that it is important to know the trends that are going among college......


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Approximate Word Count: 3140
Approximate Pages: 13 (250 words per double-spaced page)

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