Marketing Research Report On A Multiplex
TABLE OF CONTENTS
Introduction
Pg 3
Establishment of a Catchment Area
Pg 5
Expected Pattern of Usage
Pg 7
Research Process
Pg 8
Questionnaire (primary data collection)
Pg 11
Limitations of the Research Process
Pg 14
Competitor Analysis
Pg 15
Fee Structure
Pg 16
Conclusion
Pg 18
Bibliography Pg 19
INTRODUCTION:
Canterbury:
Canterbury can justifiably be said to be one of the most famous cities in all of Kent. Though geographically its size should qualify it as a village the presence of a cathedral ensures its status as a city. It also boasts two regional theatres, a rich and varied selection of shops and restaurants business and educational opportunities in the form of Two Universities and two higher education establishments. The fact that the Cathedral happens to be the focal point of the Church of England means that Canterbury is also at the very heart of British history and culture and, as such, represents a worldwide......
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Approximate Word Count: 4222
Approximate Pages: 17 (250 words per double-spaced page)
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