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General evaluations about the case

Frank Davis works for a U.S food processing company Summit Foods, and he visits Madagascar because the company is interested in the local spices market and wants to evaluate if there are good opportunities to enter this market. As we know the cost to enter a new market depends on the company marketing strength, on the ability to access to low cost product and effective production, the experience of the company, the effectiveness of the company infrastructure in terms of organization, technological efforts likely to be successful as measured by the strength of the development organization and the availability of adequate operating capital.
Once in Madagascar the issues with which he must deal are numerous, beginning from the traffic, weather, energy, infrastructure, etc.
But when we speak for a foreign market the most important issues are: Entry barriers, the political and economical stabilization, inflation, currency, foreign competition,......

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Approximate Word Count: 2421
Approximate Pages: 10 (250 words per double-spaced page)

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