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The crisis that happened at Coca Cola was a very crucial incident. It affected issues such as brand and reputation, and the company has to take action so as not to ruin its image. Coca Cola is a company with a very strong brand name all over the world. An attack like this of the NGO can lead any company to problems. Although the Center for Science and Environment attacked the safety of Coca Cola India's products, Coke was well within the Indian government's legal limits for pesticide residue in beverages. The fact is that the country's standards are weak, so the problem of Sanjiv Gupta and his team is how to rebuild trust. Furtherore, Gupta tries to find ways on how he could contribute on the creation of higher standards for food and beverage safety.
First of all, Gupta should focus on specific problems such as:
• After the NGO's attack, sales dropped by 30-40% in only two weeks.
• The company is a valuable brand, while that value is created by the image of the company and its......

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Approximate Word Count: 1685
Approximate Pages: 7 (250 words per double-spaced page)

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