Podcasting And Vlogging
INTRODUCTION
The emergence of the internet has brought about many advertising opportunities.
Podcasting/Vlogging is one recent innovation in Internet communication and entertainment. Businesses serving niche market are capitalizing on this new concept to directly target their markets with there advertisements.
This assignment attempts to broaden ones understanding of this new initiative and how it fits into the marketing world. For the purpose of this assignment we are going to refer to Podcasting as a general term to describe both Podcasting and Vlogging.
THE ‘CORE' LOGIC
What is podcasting and vlogging?
"Podcasting" derives its name from Apple Computer Corporation's iPod. This however has become total contrary to what Podcasting is all about. The name is no longer specifically related to iPod but instead refers to any software and hardware combination that permits automatic downloading of audio files (An MP3 player is most commonly used, as per format) for all......
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Approximate Word Count: 8040
Approximate Pages: 33 (250 words per double-spaced page)
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