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Viacom Case Analysis

Strategic Group and Mission Statement:
In 1995 one of the strategic groups Viacom competed in was cable TV content providers with its main competitors including News Corp and Time Warner. The purpose of Viacom is to provide benefit to society through media content. The beliefs Viacom holds to realize its mission are growth, performance, and competition and the values upheld are communication, technology, knowledge, intelligence and the decentralized organization.

General External Environment:
The economic segment of the general external environment reveals that in 1995 the cost of capital is low while the availability of capital is high.
In the sociocultural segment under national preferences the success of cable TV in the U.S. in the eighties assured content providers of the viability of their product. In 1995, this success coupled with a technology boom in cable TV not only increased demand for media content internationally, but also directed the consumer demand for......


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Approximate Word Count: 3703
Approximate Pages: 15 (250 words per double-spaced page)

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