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Executive Summary 3

1.1 Structure of the European airlines industry 5, 6, 7

2.1 PEST Analysis of the airline industry 8, 9, 10

3.1 Analysis of the airline industry (Porters 5 forces) 10, 11, 12

4.1 Major threats confronting the British airline industry 13
4.2 Opportunities confronting the British airline industry 14
4.3 Possible strategies in overcoming external threats 15

5.1 British Airways X Point Plan 16, 17

References / Bibliography 18

Executive Summary:
This report investigates the state of the airline industry, focusing on the leading British airliner British Airways......

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Approximate Word Count: 4133
Approximate Pages: 17 (250 words per double-spaced page)

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