Marketing Strategies
This report analysed the external, internal environment of Lenovo Group Limited, as well as producing SWOT, market segment and strategic alliances analysis.
MACRO ENVIRONMENT - PESTEL
China¡¦s market accounted for the largest percentage of Lenovo¡¦s business, while the US and Europe market is the main opportunity for Lenovo to expand its global business, together they accounted for more than 70% of the global PC market revenues. PESTEL is analyzed as below:
- Political: In 2002, China lowered its import tariffs to meet its WTO commitment. It is also working on reducing taxes and unifying income tax rates.
- Economical: In the past decade, China is performing a strong economic growth; it is now the most desired country for FDI due to its cheap and large size of labour force. On the other hand, consecutive interest rate rise in the US results in the forecast slowdown of the US economy. As for Eurozone, the likelihood of a stronger Euro also point to a reduction of economic......
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Approximate Word Count: 1789
Approximate Pages: 8 (250 words per double-spaced page)
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