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Economics

Gap Analysis: Global Communications
Effective communication is the cornerstone to success in any organization. According to McShane and Von Glinow (2004), effective communication "improves decision making" and "is also a key driver in knowledge management." (p. 324) A lack of effective communication at Global Communications has caused several issues surrounding a business strategy that includes outsourcing jobs and laying off workers.
Due to pressures for revenue and business growth, the senior management team has developed a business strategy that includes outsourcing jobs to Ireland and India, and laying off a number of employees.
The management team has gained approval from the board to implement an outsourcing plan, but it has not developed an effective strategy for communicating the plan to its employees. Furthermore, the team did not include representatives from the Technologies Workers Union in strategy sessions. Negotiations with the union have broken down, and Union......


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Approximate Word Count: 2114
Approximate Pages: 9 (250 words per double-spaced page)

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