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Introduction

We recognise that the business world today transcends language, nationalities, cultures, perceptions or behaviours. We also know that culture shapes values, attitudes and behaviour – factors that influence the way people conduct their lives and conduct business. Cross cultural capability is the key to success in the global business. This project has been written on the characteristics and skills of negotiation and also a number of issues of "The Promised Land" case in different circumstances.

Can Lauren solve the problem of cultural differences simply by learning what Israel cultures are like? Yes she can, she could learn to suspend judgement in order to function within the host country and be sure to learn how to distinguish between gender, cultural, ethnic, religious and non verbal communication differences. To find out more solutions and recommendations related to these case issues, it will be provided in this project.

Analyse and Explore Issues related......

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Approximate Word Count: 2127
Approximate Pages: 9 (250 words per double-spaced page)

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