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Relationship Marketing

Abstract:
This academic paper describes and analyses the term ‘Relationship Marketing' and ‘Quality of Service' delivered to the customers in a hotel business. The New Year's Event was organized by the Pavithra Hotel to attract new customers and retain them by providing them with the best quality service. The theory relationship marketing and quality of service are analyzed with the event and specifically how the hotel has built on its relationship marketing and provided good quality of service to its customers. Some recommendations are provided as to how the hotel can improve on its marketing issues and the advantages and disadvantages of implementing these recommendations with in the industry.
Introduction:

According to Peppers and Rogers (2004) customers have relationships with service providers, and these relationships can be simple and straight forward, or complex and emotional (Ball, Coelho & Vilares. 2004). This journal article explores the term ‘relationship......


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Approximate Word Count: 5317
Approximate Pages: 22 (250 words per double-spaced page)

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