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FASH 5006 Studio Design Level 6
• For this assignment students will research and compose a target market report for the apparel market category they will be designing for.
Summary
Successful businesses have extensive knowledge about their customers and their competitors. Acquiring accurate and specific information about your customers and competitors is a critical first step in market investigation and development of a marketing plan. Accurate market assessment and development of an effective plan is critical to the success of both new and existing businesses. The market impacts and directs all aspects of the company's activities and ultimately will lead to success or failure of the business. In developing a market plan, your primary functions are to understand the needs and desires of your customer, select or develop a product or service that will meet customer needs.

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Market Research Report Due......

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Approximate Word Count: 1272
Approximate Pages: 6 (250 words per double-spaced page)

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